This course is prepared for professionals with academic degrees and established career in the field as well as for students with short industry and business experience, who need to improve their management skills in the audiovisual and film industry in order to pursue a more ambitious career.

This course is a result of the mutual collaboration of the Research Center Media and Journalism (CIMJ) - New University of Lisbon and Media XXI international publisher, research and consulting agency. The absence of audiovisual management courses in the present educational curricula is one of the main reasons that prompted the organizers of this course to offer additional program in the management of audiovisual industry.

The course comprises both conventional classroom teaching and online classes. The attendance is mandatory for all the participants.
The main goal of the course is to give a wide and integrated training in the area of managing audiovisual, film and multimedia companies, with a special focus on the financial dynamics, in marketing and distribution of audiovisual and film production. The course is also intended to foster participants’ organizational effectiveness in the audiovisual and film production through development of scheduled activities that include planning and strategy skills as well as an efficient usage of case studies and the subsequent development of a final work.

Besides the educational perspective, the course also offers to participants an applied and hands-on corporate experience and knowledge in the audiovisual and film business. In addition, the aim of the course is to explain and point out present and future economic, creative, production and distribution tendencies in the field of audiovisual and film industry. These course objectives will be achieved through the partnerships with established corporate practitioners and university professors. Particular attention will be paid to the professionals and staff from Ibero and Latin – American universities and corporations.

Apart from offering a conventional management course, we want to provide an integrated and innovative perspective of the audiovisual industry by analyzing the main needs, challenges and trends of this expanding global sector.

• 1: Characterization and Tendencies of Audiovisual and Film Industries

— Conceptual Framing of Audiovisual and Film Industries
— Specific Characteristics of Audiovisual and Film Industries
— International characteristics and developing trends of the Audiovisual and Film industries
— Politics and audiovisual sector in the Ibero and Latin-American space

• 2: Economy and Management on the Audiovisual Business

— Economic, Financial and Accounting Management
— Financing sources and business evaluation
— Management, strategies and critical success factors
— Ethics and Responsibility in Audiovisual Business

• 3:  Planning, Production and Programming in the Audiovisual field and Film Production

— Impact of Social and Economic Changes in the audiovisual field
— Content Research in Audiovisual and Film Products
— Production Planning of audiovisual and film products
— Language genres and audience profiles in the audiovisual field and film production

• 4: Marketing and Commercialization in the Audiovisual field

— Marketing strategies and training in the Audiovisual production
— Marketing, Distribution and Logistics in the Film industry
— New Technologies and Audiovisual Platforms
— Marketing and Selling Agents in the Audiovisual sector
— Legal and ethical aspects in the audiovisual commercialization

• Prof. Doutor João Paulo Faustino (coord.)
— Universidade do Porto
— Escola Superior de Comunicação Social
— CIMJ – Centro de Investigação Media e Jornalismo

• Prof. Doutor Francisco Rui Cádima (coord.)
— Universidade Nova de Lisboa
— CIMJ – Centro de Investigação Media e Jornalismo

• Prof. Doutor Alan Albarran (USA)
— University of North Texas

• Prof. Doutor Alexander Patês Galvão (Brasil)
— ANCINE - Agência Nacional do Cinema (Brasil)

• Prof. Doutor Alfonso Tabernero (Espanha)
— Universidade de Navarra

• António Pedro Vasconcelos (Portugal)
— Film Director

• Professor Artur Castro Neves (Portugal)
— Consultor

• Prof. Doutora Gigi L. Johnson (USA)
— UCLA - University of California, Los Angeles

• Jorge Farromba
— IT e-Learning Manager TAP Portugal,
— Professor Universitário em Gestão, Marketing, Turismo - IPL - Escola Superior de Turismo e Tecnologia do Mar
— Jornalista Auto
— Conselheiro programa Eco-Escolas - ESeL - Escola Superior Enfermagem Lisboa

• Doutora Mercedes Medina (Espanha)
— Universidade de Navarra

• Prof. Doutor Paulo Miguel Martins (Portugal)
— Escola Superior de Artes e Design

• Professor Doutor Robert Picard (UK)
— University of Oxford

• Professor Doutor Valério Brittos
— UNISINOS

• Professor Zvezdan Vukanovic (Montenegro)
— Universidade de Donja Gorica


Online Tutors:
Luísa Ribeiro
Pedro Luís de Castro

Other lecturers: TBA - To Be Announced.

Programme (Class EUR/EUA) Sunday, November 20 21h00 Reception Monday, November 21 09h00-11h30 Characterization and Tendencies of Audiovisual and Film Industries Coffee Break 11h45-13h00 Characterization and Tendencies of Audiovisual and Film Industries Lunch 14h30-16h00 Characterization and Tendencies of Audiovisual and Film Industries Break 16h15-18h00 Characterization and Tendencies of Audiovisual and Film Industries Tuesday, November 22 09h00-10h30 Planning, Production and Programming in the Audiovisual field and Film Production Coffee Break 10h45-13h00 Planning, Production and Programming in the Audiovisual field and Film Production Lunch 14h30-16h30 Planning, Production and Programming in the Audiovisual field and Film Production Coffee Break 16h45-18h00 Planning, Production and Programming in the Audiovisual field and Film Production Wednesday, November 23 09h00-10h30 Economy and Management on the Audiovisual Business Coffee Break 10h45-12h00 Economy and Management on the Audiovisual Business Lunch 13h30-15h00 Economy and Management on the Audiovisual Business Coffee Break 15h15-16h30 Economy and Management on the Audiovisual Business 16h30-18h30 Seminar: TV Company Field Trip 22h00 Explore Lisbon Night Life Thursday, November 24 09h00-11h30 Marketing and Commercialization in the Audiovisual field Coffee Break 11h45-13h00 Marketing and Commercialization in the Audiovisual field Lunch 14h00-15h30 Marketing and Commercialization in the Audiovisual field Break 15h45-17h45 Marketing and Commercialization in the Audiovisual field Sexta-feira, 25 de Novembro Conference