Strategy

All the actual and future development of the Media XXI – Consulting, Research and Publishing is based on four strategic, as well as innovative, levels:

  1. The business model: We combine production and dissemination of knowledge, to enhance synergies in three activities – research, training and publishing – that are part of the same value chain.
  2. The nature of the products: We develop specialized products in the education of communication, the media, the creative industries and the communication areas, with the collaboration of renowned researchers and experts.
  3. The organizational model: We rely on a network organization (at international scale) and promote permanent interaction, by encouraging innovation and development of products relevant for the society.
  4. Strategy and positioning: We position ourselves as a company with products of interest to a wide audience and with a great scientific base, often in cooperation with universities and research centers.