Partnering Your Business With Artists – A win-win relation – Case studies of Portugal

Author: Cármen Zita Monereo
Release date: 2018
Pages: 170
ISBN: 978-989-729-202-6


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Description

The corporate social entrepreneurship and the growth of the company combined closely with culture and arts is a management model. This book refers to successful examples of Portuguese companies that combine two realities: the talent of employees and successful partnerships with artists for a win-win; employees are happier and productivity is higher.