Description

This book is the last product associated to the 8th World Media Economics and Management Conference (8WMEMC), published with a joint organization of Media XXI Magazine, the Communication and Culture Research Centre of the Portuguese Catholic University (CECC-UCP), and with the collaboration of the Journal of Media Economics.

It presents a collection of some of the papers presented at the Conference in Lisbon in May 2008. Chapters deal with how companies are adjusting to the current environment, how they are integrating the new technologies, and how they are creating strategies to overcome difficulties that are appearing in those media that are most dependent on oil and gasoline, and other resources for distribution.

The 8WMEMC had the participation of people from the four continents that, in general, are directly or indirectly associated to the communication industry and academy.