Sales and Marketing for the Travel Professional (Travel Professional Series)



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Description

Travel, if viewed as a commodity, is among the world’s leading commercial products accounting for $600 billion in economic trade. If viewed as an employment field, commercial travel, tourism, hospitality, and food and beverage service produce 6 million jobs in the United States alone. Tourism is the first, second, or third industry in 41 U.S. states and in 130 other nations. Yet, when most people think of travel, they envision leisure. Few think of the highly specialized knowledge and finely cultivated technical skills needed for a successful career in the industry.

Additional information

Year

1991

Author

Dennis L. Foster

Publisher

McGraw-Hill Inc.,US

Language

English

Print Length

191 Pages

ISBN-10

0071133054

ISBN-13

978-0071133050

Condition

Used